Why Rebranding?

Rebranding is the process by which a service or product that was developed in one brand, or company is marketed in a different brand name or identity. This involves essential changes in the brands name, logo, image, advertising, and marketing strategies. Generally after a Merger or Acquisition, companies rebrand their newly acquired products, to keep them

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The Importance of Brand Awareness in SEO

The links between social media marketing and SEO have long been debated, and while there’s no definitive connection between the two (Google, for example, doesn’t factor in Likes and shares on social platforms when ranking pages), social platforms do facilitate content sharing, and help drive traffic – there are various key SEO elements which are

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